BRANDING: BRAND STRATEGY BY K. L. HAMMOND
A book doesn't necessarily have to be an international bestseller to -e helpful and valuable. I always look at the quality of books, not the hype and fame surrounding them. I have encountered overhyped bestsellers that I indeed hated for the meaningless content they express. On the opposite side, I have seen unknown hidden gems, but the content of these books was very helpful to me. One of these gems is 'Branding: Brand Identity, Brand Strategy & Brand Development by K. L. Hammond.
Unfortunately, the biography of the author is unknown. However, I found that the author has written several books on life coaching, marketing, brain development, minimalism in life, etc. The title of this book tells about the content. The author gives exact tips, recommendations, and strategies on how to build a brand, clarify its identity, and further, develop and manage it. The book is divided into three parts as you have guessed. Each section is dedicated to a specific stage in branding.
This is a type of book I always wanted to read. It is on point, without all off-topic things which are usually mentioned in mainstream business books. The author precisely talks about powerful branding strategies and gives deep and thorough explanations. What is more, this book is free on Amazon. ou don't need to spend even a penny to get so much valuable and beneficial information from this book.
I highly recommend this book to people interested in branding, brand identity, brand equity, brand management, and development. This book will greatly benefit people who are new to branding. Professional branding experts will also appreciate the knowledge given in this work.