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BAHTIYAR BOOKS - THE BOOK REVIEW BLOG
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BUSINESS
BUSINESS

THE CULTURE CODE BY CLOTAIRE RAPAILLE

June 19, 2020 No Comments

The Culture Code by Clotaire RapailleAs a professional marketer and branding expert, I know that a specific marketing strategy is not universally applicable in all corners of the world. While outlining a business strategy, a professional marketer should take into account the national mentality and …

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Reading time: 1 min
Written by: BAHTIYAR
BUSINESS

THINK AND GROW RICH BY NAPOLEON HILL

June 17, 2020 No Comments

Think and Grow Rich by Napoleon HillWhen I was a teenager, business books on how to get rich were my favorite ones. I thought that reading more of these books will surely help me get rich. I was so foolish, young, and inexperienced. It turns that …

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Written by: BAHTIYAR
BUSINESS

BRANDING: BRAND STRATEGY BY K. L. HAMMOND

June 11, 2020 No Comments

Branding: Brand Identity, Brand Strategy & Brand Development by K. L. HammondA book doesn't necessarily have to be an international bestseller to -e helpful and valuable. I always look at the quality of books, not the hype and fame surrounding them. I have encountered overhyped bestsellers that I indeed hated for …

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Written by: BAHTIYAR
BUSINESS

THE DISNEY WAY BY BILL CAPODAGLI

May 31, 2020 No Comments

The Disney Way: Harnessing the Management Secrets of Disney in Your Company by Bill CapodagliOne of the best ways to learn something useful is to look at successful people and companies and implement the strategies they use. Be it business, sports, politics, personal life, looking at successful people is the key to success in …

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Written by: BAHTIYAR
BUSINESS

BRAND FAILURES BY MARC HAIG

May 30, 2020 No Comments

Brand Failures: The Truth About The 100 Biggest Branding Mistakes of All Time by Marc HaigI am seriously interested in brand building and management. Therefore, I devour all the good books written on this topic. Recently, I read 'Brand Failures: The Truth About The 100 Biggest  Branding Mistakes of All Time' by Marc Haig.

Marc …

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Written by: BAHTIYAR
BUSINESS

GET CLIENTS NOW BY C. J. HAYDEN

May 29, 2020 No Comments

Get Clients Now: A 28- Daty Marketing Program for Professionals, Consultants, and CoachesEven though I have a lot of interests and hobbies, my business always demands new knowledge and information on branding and marketing. Therefore, I always read a lot of beneficial books on these topics. 'Get Clients Now! : A 28-Day …

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Written by: BAHTIYAR
BUSINESS

THE LUXURY STRATEGY BY JEAN-NOEL KAPFERER

May 21, 2020 No Comments

The Luxury Strategy by Jean-Noel KapfererIf you look at the brands that make the most profit, LVMH (Louis Vuitton Moet Hennessy) tops the list. Whenever you analyze different businesses, you will find that luxury brands make the biggest amount of money. This is one of …

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Written by: BAHTIYAR
BUSINESS

KAPFERER ON LUXURY BY JEAN-NOEL KAPFERER

May 20, 2020 No Comments

Kapferer on Luxury by Jean-Noel KapfererLuxury marketing and luxury branding require unique and niche-specific business strategies. Implementing mainstream branding strategies to luxurious products or services will surely ruin a brand. On the opposite side, when a luxury brand is marketed to a small audience of …

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Reading time: 2 min
Written by: BAHTIYAR
BUSINESS

WHAT GREAT BRANDS DO BY DENISE LEE YOHN

May 19, 2020 No Comments

What Great Brands Do by Denise Lee YohnWhy do such ancient companies like Coca-Cola, Nike, Rolex, Snickers, and many other famous names make huge nonstop incomes years after years? The answer is very simple and short. These corporations have well-established and famous brands. Once you build a …

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Written by: BAHTIYAR
BUSINESS

BRAND LEADERSHIP BY DAVID A. AAKER

May 17, 2020 No Comments

Brand Leadership: Buildding Assets in Information Economy by David A.AakerWhether you own a company, or you are employed somewhere, maybe you are a freelance consultant and expert, your brand will be the decisive factor of your professional success. Nowadays, success and failure are straightly proportional to the quality of …

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Reading time: 2 min
Written by: BAHTIYAR
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