As a professional marketer and branding expert, I know that a specific marketing strategy is not universally applicable in all corners of the world. While outlining a business strategy, a professional marketer should take into account the national mentality and …
When I was a teenager, business books on how to get rich were my favorite ones. I thought that reading more of these books will surely help me get rich. I was so foolish, young, and inexperienced. It turns that …
A book doesn't necessarily have to be an international bestseller to -e helpful and valuable. I always look at the quality of books, not the hype and fame surrounding them. I have encountered overhyped bestsellers that I indeed hated for …
One of the best ways to learn something useful is to look at successful people and companies and implement the strategies they use. Be it business, sports, politics, personal life, looking at successful people is the key to success in …
I am seriously interested in brand building and management. Therefore, I devour all the good books written on this topic. Recently, I read 'Brand Failures: The Truth About The 100 Biggest Branding Mistakes of All Time' by Marc Haig.
Marc …
Even though I have a lot of interests and hobbies, my business always demands new knowledge and information on branding and marketing. Therefore, I always read a lot of beneficial books on these topics. 'Get Clients Now! : A 28-Day …
If you look at the brands that make the most profit, LVMH (Louis Vuitton Moet Hennessy) tops the list. Whenever you analyze different businesses, you will find that luxury brands make the biggest amount of money. This is one of …
Luxury marketing and luxury branding require unique and niche-specific business strategies. Implementing mainstream branding strategies to luxurious products or services will surely ruin a brand. On the opposite side, when a luxury brand is marketed to a small audience of …
Why do such ancient companies like Coca-Cola, Nike, Rolex, Snickers, and many other famous names make huge nonstop incomes years after years? The answer is very simple and short. These corporations have well-established and famous brands. Once you build a …
Whether you own a company, or you are employed somewhere, maybe you are a freelance consultant and expert, your brand will be the decisive factor of your professional success. Nowadays, success and failure are straightly proportional to the quality of …